Do you do give your business ideas a chance to flourish? Or do you easily surrender to negative influences?
Before discarding an idea, you need to remember that every business, every manufactured article, every thriving service began as an idea, as author Richard Bauman notes. So when you have an idea for doing something in a more efficient, economical, or quicker manner, and want to market it, don’t let others dishearten you. Before giving up, make sure you have conducted proper research which has convinced you that it is not going to work.
Your Sales Pitch
Every idea which entails changing standard practices, launching a brand new product or offering a new service requires funding; in other words, you will have to sell it to others. So you’d better be prepared for your sales pitch. This means doing your research meticulously. You need to predict questions and doubts and be ready to argue with facts, not viewpoints. So it is important to be adequately prepared to discuss not only what you intend to do, but also the reason why your idea is preferable to what is now available or standard practice. It also important to remember that the presentation of charts, pictures, statistics and working models can be convincing.
If your idea is rejected, you can present it elsewhere- it may take some time before you meet the people who will be receptive to it. Some of your ideas won’t be sensible and will justifiably be rejected. But others will be extraordinary and deserve to be tried out. At any rate, don’t be influenced by those who will easily dismiss it. There are many examples of people who faced the rejection of brilliant ideas, including inventors such as Thomas Edison, and writers such as J.K. Rowling.
Why Your Brilliant Idea is Turned Down
Your idea may be turned down not because the person to whom it is presented is not clever enough; they just may feel comfortable with the way things are and be afraid of change. So they prefer to be blind to the potential of your idea; they shield themselves from disruption, because it challenges their familiar world, the privileges and comfort already enjoyed in it. They fail to acknowledge that their world too can benefit from your brilliant idea.
As a woman entrepreneur, you may also face some additional reservations about your business ideas. So it is helpful to seek and leverage the power of a like-minded community having similar issues: Several women are still having trouble securing funding for their startups – including celebrities who have decided to begin a new venture. You may need to build this community from scratch – but it will be a rewarding endeavour.